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What is Digital Marketing?

“Digital marketing” has now become the phrase that is used by everyone who uses the internet marketing. In the ever-changing online marketing world, it is not right to describe marketing digital as a mere phrase.

Digital Marketing has a lot of terminologies that are not easy to comprehend by everyone such as Content, Search Engine Optimization, Inbound, Social Media, Display Ads, and Banners etc.

Advancements made in the marketing field have made digital marketing an absolute necessity for businesses worldwide. It doesn’t matter if you have a small business or a corporation company… In this digital era; for your business to be successful, you need to have a credible online presence.

Now, let’s take a look at what digital marketing is.

Digital Marketing

In simple words, Digital Marketing can be described as the marketing methods used to attract, engage and convert customers online.

As I have mentioned in the beginning, Digital marketing uses multiple channels such as social media marketing, search engine optimization, content marketing and online ads to help business connect and communicate with customers.

Knowing which all tactics can be used to grow your business is also an important part in understanding digital marketing.

1.      Content marketing

The process of creating and promoting content with the end goal of increasing traffic, generating customers, lead generation and brand awareness.

2.      Social Media MarketingSocial Media marketing uses social media platforms such as Twitter, Facebook, LinkedIn etc. to promote a service or product.

3.      Search Engine Optimization (SEO)As per Wikipedia, SEO is a process of getting traffic to your website or web pages from earned, organic or natural search results on search engines.

4.      Online AdvertisementAnother form of marketing and advertising method used to deliver the promotional marketing messages to the clients or customers via the internet. It includes search engine marketing, display marketing, email marketing etc.

What is the Difference between Traditional Marketing and Digital Marketing?

Traditional Marketing	Digital Marketing
Local target audience can be reached	Local target audience and international audience can be reached
Interaction between the audience has a very little chance	Interaction between the target audience are possible
Have no choice in selecting how they want to receive the content	Can choose how they want to receive your content eg; blog posts, videos, ads etc.
Costly	Cost- efficient
Data and results cannot be measured and recorded.	Results and data’s can be easily measured and recorded

How can Digital Marketing help you Grow Your Business?

Unlike traditional marketing, using digital strategies can help you improve and analyse your business growth. Regardless of what your business sells, digital marketing can work quiet effectively on any business.

Here are some of the major benefits if digital marketing.

Content Promotion and Lead Generation

With digital marketing, every business can measure how their content is working based on the number of views on the pages where the content is hosted. Also, if the content is knowledgeable and interesting the users will download it thus generating quality leads.

Website Traffic

If you use offline marketing it is difficult to tell how people are interacting with your business before they make a purchase. But, with digital marketing, it is easy to identify the trends and patterns of buyer’s behaviour from analysing how many times they have visited your website, which all pages they have viewed before making the purchase etc. 

Cost effective than Traditional Marketing

Using traditional marketing for the promotion of your brand is indeed a costly method. Creating brochures and printing it out and sharing it with your target audience are also time-consuming and tedious task. With digital marketing, promotional activities through social media and emails help you save money and increase the reach of your brand.

Enables your business to Compete with large businesses

Digital marketing enables your business to compete head to head with large businesses. Even if you are a start-up or small scale business 

Help you Earn Trust and Brand Credibility

The more visitors to your website and higher your search rankings will enable you to earn trust and brand credibility

Helps you know about Your Competitors

As there are a lot of businesses in this world, looking at your competitor's marketing tactics help you plan accordingly to get an edge over them.

Helps you Improve Your Business Outreach

Digital marketing platforms are the best medium to connect with your audience worldwide.  You can be more engaging in terms of responding to your customers to their queries and feedbacks.

To Sum it up

The process of digital marketing may take time and requires a lot of effort to achieve the desired result for your business. Before implementing digital marketing to your business create a marketing plan and strategy that will evolve to meet your business goals.

We hope this comprehensive article has helped you understand what digital marketing is and how it will benefit your business growth.